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Giving back to the community has always been a significant value for our brand. Throughout the years we have participated in a variety of philanthropic projects, and this year we once again have the pleasure to collaborate with Ranni's Wish creating an updated version of the balloon bracelet.
Ranni's Wish, a foundation that was established in memory of Ranni Fisher, is dedicated to help children who suffer from metabolic diseases and rare genetic diseases, as well as their families.
The foundation has a yearly tradition of flying a red balloon to the skies, as a symbol to its goals. We have decided to emphasis on this lovely gesture and thus created the Balloon Bracelet - a red nylon string joined with a metal "balloon" made of gold, silver or brass. All the profits from selling the bracelet will be sent to the foundation and used for creating a special medical center for children who suffer from metabolic diseases.
Wearing the bracelet is an act of a new beginning: Each person and their own special, private wish.